The Sacramento Kings have added Bobby Jackson as an assistant coach to Doug Christie’s staff, agent Andy Miller of @KlutchSports told @hoopshype. Jackson played six of his 12 NBA seasons in Sacramento, including five as Christie’s teammate, and was a Kings assistant coach twice. pic.twitter.com/Y356LfWwWZ
— Michael Scotto (@MikeAScotto) May 19, 2025
The news confirms this report from early May.
In addition to Mike Woodson joining Doug Christie’s staff, I’ve had multiple sources tell me that Bobby Jackson will indeed return to Sacramento as an assistant coach.
— Sean Cunningham (@SeanCunningham) May 6, 2025
Jackson played 12 seasons in the NBA, six with the Kings (2000-2005 and 2008-2009). Of course, he was part of the “Best Show On Court” era as the spark plug sixth man, winning NBA Sixth Man of the Year in the 2002-03 season. He retired from the NBA in 2009. He then served as an assistant coach with the Kings from 2011-2013 and later as the head coach of the Stockton Kings from 2021-2023. From 2023 through this season, he was an assistant coach with the Philadelphia 76ers.
As a coach, Jackson emphasizes accountability and players have said they connect with him while he challenges them to get better.
Welcome home, Bobby!
Good hire. Welcome back, Bobby!
Cool.
Are the Kings the most irrelevant franchise in the NBA? At this moment it just feels like there is nothing interesting about the team whatsoever. What would it take for the Kings to regain some relevance?
If the bucks trade Giannis and a rebuild doesn’t pan out quick they could go back to the lottery with us.
This is currently the least I’ve probably cared about this team since I became a fan 25 years ago and it actually makes me sad.
Outside of Vivek stepping down, selling the team, or actually stepping back and letting grown ups do their jobs, it would probably take some draft miracles for this team to be anything other than a mediocre cash grab franchise. We’re the Jets of the nba and without a new owner I don’t expect much to ever change
About as irrelevant as Utah and Charlotte at the moment. Had those two won the lottery the’d be ahead of the Kings, I’d imagine.
I’d say CHarlotte is on par with us, Utah however has a boatload of picks which makes their future interesting.
True, same with Brooklyn. They at least have hope of a future and can possibly pounce on a star with all their draft capital and cap space.
I think Utah has held onto Lauri too long. They’ve also been tanking for 3 years now and what do they have to show for it? I like Walker Kessler, but he’s not someone you build around.
Still a few years away from being a few years away.
IIRC, the Jazz couldn’t trade him after he signed his fat 5 year extension. I’d imagine Ainge will be open for business this summer. He could be a good fit in Houston, and the Rockets definitely have the pieces to swing for him I they miss out on bigger stars.
Should’ve traded him before the contract extension, IMO. 2024 deadline or draft day.
I’m sure they can still get a good haul for him, but think it’ll be less than they could’ve gotten back then.
Utah has a wonky roster.
Collier looked better as the season went on.
Keyonte George is one of the worst defenders
Cody Williams looked pretty awful.
Hendricks was okay, then broke his leg this season.
Kessler looks good, but he isn’t the type of guy to lead a franchise to relevance.
The rest of their drafted players are “meh” at best. They have a random collection of NBA vets that aren’t stars (depending on what your opinion of Lauri is). They are in a weird spot, and they probably need to start selling of Lauri, Collins, Sexton, and Clarkson.
Collins and Sexton for DDR and Monk would fill a lot of holes. I doubt Ainge would go for it unless the Kings tossed in a pick or two, as they are still in asset accumulation mode. Collins would also need to opt into his contract for next season, which may not happen.
Yeah, Collins and Sexton would be better positional fits. Just not sure if giving up draft compensation would be a good move to acquire those guys. Ainge probably wants two 1st round picks, swaps, and some 2nds, lol.
Yup, and that is likely why he didn’t move Lauri when he had the chance. His price was too high. The thing is, should Collins opt in, both he and Sexton are on expiring deals and I highly doubt Ainge is just going to let them walk for nothing. He may hang onto them until the deadline in case someone calls and overpays before then.
I’d prefer to go after either just out of the rotation youth or going to price themselves off the roster soon rotation guys from Boston, Denver, OKC, Houston, Minny, Cleveland.
Seeing that Perry wants to build a “sustainable winner”, Collins and Sexton would help with that. They might also leave for nothing next offseason, which leaves them with a decent amount of cap room. I don’t think the trade above happens though.
Hopefully Sexton is not a Perry guy. I’ve had enough of the undersized SGs. Collins worries me. Seems like he would be a great fit, but why did ATL just give him away?
Ainge is going to do what he does and get a fat haul for Lauri.
At that point they’ll have a ton of picks but no foundational players lol. Not sure what the plan is.
That’s the OKC model. Sell the farm until you find you piece to build around with a ton of picks and cap space. No one knew SGA would be the player he is today in the PG13 trade. Ainge may just be waiting for that kind of guy to be available.
I read a rumor today that Philly may be interested in moving the #3 pick along with PG13. That could be a savvy move by Ainge. Buy low on PG, get the #3 pick to along with #5 and go from there.
Lauri for PG and the 3 and maybe a future swap or 2 would be a good move for Utah. Then hope to move the now healthy PG at the deadline for more stuff.
Yeah that’s probably right and I’d add Washington to that list. They also got totally screwed by the lottery. But at least most of the those teams have some picks and young players that could vault them forward at some point. The Kings have… basically nothing? Considering where we were 2 years ago, that’s pretty disappointing.
Charlotte has two good young players in Ball and Miller (although injured), and has the 4th pick this year.
And no horrible contracts. I’d take their situation over the Kings any day.
When it comes to irrelevance, we are in a class of our own.
#HereWeStayIrrelevant
If titles were granted for irrelevance, Vivek would be the Goat!
Pick a team building direction and stick with it for more than a season or two. Find guys to play the style the GM and Coach want, draft players that fit the system and have relevant size and skill for the current NBA (no small NaPG any more). Stop allowing the owner to make knee jerk decisions about basketball decisions.
That’s a lot to ask for with Kings.
Great idea but never going to happen. Vivek bought the team to be Owner/GM !
Making it to the 2nd round of the playoffs.
Most irrelevant? Tough competition for that title. There’s lots of room at the bottom in the NBA. The Jazz, Wizards and Hornets had the three worse records and they’re picking 4, 5 and 6 in the draft (not 1, 2 and 3). The Kings might be a 40 something win team next year–i.e. a better record than any Kings team between 2007-2022.
Meh.
Vivek thinks that his bargain coaching staff will get a longer leash from the loyal Kings fans because these are popular ex-players from the
goldenbronze age of Kings basketball, and he will be absolutely correct.Yeah it’s weird and the recent TKH pod touched on this. It’s just strange to keep going back to the early 2000 King’s well. Vlade, Bjax, DC, Songaila etc.
It’s simply vivek being cheap and pandering to the fan base.
The fact that no GM or HC search was conducted is alarming and deflating for King’s fans.
It really does smell of pandering and capitalizing on nostalgia. I guess there are plenty of casual fans who long for the glory era and seeing Doug and BJax on the bench gets them to continue to fork over cash.
BJax may be a solid assistant coach, but nothing about the new coaching staff is inspiring to me.
It’s not like Bobby is some ex-player that has never coached before. He was with the Kings for a bit as a coach, Head Coach of the Stockton Kings, and hired away to be with Nick Nurse.
I get the nostalgia stuff being a thing, but Bobby has some experience in the league. If they brought in ex-players that never coached before, then I could see the issue. Vlade is the most egregious example. Never should have been hired in that position. Doug? He was at least a coach for a few years. Maybe he jumped up too early in his coaching career to Head Coach.
This. Whether or not B-Jax was hired for the right or wrong reasons, it happens to be a solid hire.
I like the Bjax hire but find it interesting that the last 2 Stockton Kings coaches had more success than Bobby .
I’m not sure that anything can be gleaned from that. Last year’s team did not have anyone from Jackson’s team, and the year before that only had Jordan Ford and Deonte Burton as holdovers.
They have a way more “hands-off” owner.
I wonder how Bobby is viewed around the league. Probably as someone who has basically most of his experience on the staff of the Kangz during the Lump of Coal era, and a meagre two years at Philly.
I’m not sure he was in line for a promotion in Philly, nor coveted as an up and comer by other teams. I could be wrong.
I’m at the point that when someone accepts a role at Sacramento, his career is a dead end and/or he’s an ex-player with loyalty to the franchise.
This.
I reject the “glory days” moniker for a team that made one conference finals in the past 70 plus years. Spurs, Lakers, Warriors, Bulls, Celtics, and maybe Pistons can claim that.
Also this.
Vivek finding a way to make me dislike half or question the majority of our the golden age Kings players is truly an accomplishment.
Well, those guys – especially Vlade – did very little to be liked. Or, in the case of Peja, just did very little.
Other than seeing Peja at the games, I have no idea what he was doing with the organization.
Agreed. He’s a net zero.
Exactly! I don’t understand why Vivek can’t just let these guys live on in legend and feels the need to make them a part of the proceedings moving forward. Especially after Vlade’s tenure was such a disaster. I would have assumed that would be the final nail in the nostalgia coffin yet here we are.
That’s what irks me. He brings in these kind of people because of their name, not because of what they may bring to the current team. It started with bringing in Shaq as a minority owner, then having every celebrity under the sun sit court side with him. The pinnacle was the hiring of Vlade and Peja. The kicker is, he had no connection to them other than knowing they were Sac legends. It’s the only reason they were hired! The team had nearly every ex-Kings legend give it a try in TV. Richmond, Bibby, BJax, Christie were all hired to do pre and post game TV. It’s all been PR and nostalgic nepotism and continues to be as such. It wouldn’t surprise me one bit if Vivek has reached out to CWebb, but he likely costs too much and says what he feels.
Just another example of an unserious poverty franchise.
The Shaq thing was extremely disrespectful.
Most franchises bring back past players for their broadcast team. That’s fine. Keep them on if they show promise, let them go if not. Kenny Thomas!
Vlade – GM was beyond asinine and yet he’s still around the team?!?
Christie at least got a couple years as an assistant. Kinda lame, but not as bad as forcing the GMs to overpay for offense only players.
Great points and to me smacks of the Matina influence !
In Peja’s defense, he truly gave everything he had, but didn’t bring
much ofanything to the table. If he hadn’t had a jump shot, he’d be second assistant to the farmhand at a dirt ranch a hundred miles outside of Београд.If we keep hiring fan favorites, then why aren’t the fans happy?
Time to Kurb Kolokotronis.
Based on Vivek’s affinity for the early 2000 Kings (the glory years), I anticipate the following moves to be announced this offseason:
-Cwebb and Peaches as the new broadcast announcers with Jerry joining every 10 games.
-Vlade as Assistant to the GM.
-Peja as Assistant to the Assistant GM.
-A buyout for Bibby extricating him from CSUS and joining DC’s staff.
-Brad Miller Team Ambassador
Am I missing anything?
Need Scot Pollard in there somewhere! And maybe some Hedo
Doubt Napear will be on Vivek’s list . He would improve the broadcast 100% .
OT:
Maybe it’s just me but I have more confidence in Perry/BJ than if MM had stuck around.
Perry knows how to talk, perhaps he’ll be able to knock some sense into Vivek in the way MM could not.
I feel the same way. Perry and BJ have some connections around the league and with agents, which gives me some cautious optimism about how they can navigate trades/FAs, and with telling Vivek to go away and let them do their thing.
Monte was recommended by an outsourced process when he was hired, and I don’t think Vivek wanted him as GM, but went with it for optics reasons. Once the wins started to decline, Vivek may have grown frustrated and second guessed the hire, so he started being louder in the basketball decisions, because obviously he thinks he is the smartest person in any room he has ever been in.
I don’t think McNair, someone who had not previously managed a franchise, was hired for “optics.” You hire a worthless retread with a big name for optics. If there were good optics involved, it was strictly for fans like us to whom it was obvious that Ranadive had finally gotten out of the way so that someone with brains could give it a try.
McNair had gotten things back on solid footing after cleaning up VD’s mess, but that only made Vivek think that he was resposnsible for the success, and you can almost pin down the moment he began to grab control of important decisions away from McNair.
If Rick Fox could get the Kings to fifty-five wins, I’d much rather have him than any of the homegrown “big” names from the Greatest Third Place Team in History. The idea that we will have to wait until everyone down to Gerald Wallace has died before Sacramento can have competent management is incredibly depressing for the simple reason that it may be the only way to take nostalgia out of the equation.
“Still,” Ranadive will say in 2052, “Alex Len was an important part of that legendary 2022-2023 team that won forty-eight games. See if he’s interested in coaching the Kings.”
By optics, I was referring to him stepping back and allowing others to make the hire. Which he did. Injust don’t think he wanted that outcome and to cede control, so he hired Wes as well.
I hope he’s financially secure enough to not need Vivek’s money and can tell him straight.
BJax seems like good peeps and a coach that can at least be adorned with the “good” seal of approval from both an inside and outside professional coaching resumé.
So..
Doug Christie – Head Coach
Mike Woodson – Associate Coach (Lead Assistant)
Bobby Jackson – Assistant Coach
Leandro Barbosa – Assistant Coach
Dipesh Mistry and Stephane Ingo as video coach/coordinator remain from last season as well.
Oh and then there is the Managing Partner picture…
Hey, Vivek!
Vivek needs a good Rogering.
Finally, another coach with real playing experience and grit, like DC.
This summer, make ZL your ‘project’–and hopefully the new front office will fix some of the other roster issues.
Great, get Lawrence Funderburke to manage the sweat mop boys.
I don’t want to be the Sacramento Bulls. I repeat, I DON’T want to be the Sacramento Bulls, but Coby White just declined his contract extension. He would look pretty good in a Kings uniform. We HAVE to trade DDR though and bring in some defensive length…specifically at the PF position. I’d rather go with White/Lavine as opposed to Lavine/DDR. It at least solves our missing PG problem. 6’5 shooter, plays D, and can run the offense.
If we’re considering the differences between a White/Lavine combo v. a DDR/Lavine combo in 2025… we’ve already lost.
I don’t think we will get White but that’s the type of skill set needed. We need to draft guys who can be like White, Dort (undrafted), McDaniels, Walker, Caruso, Siakam, etc.
We had a perfect fit Halliburton and let him go because of this ridiculous perceived notion he couldn’t play with Fox. Anytime you hear that stuff, or people questioning if a player is a 4 or a 3 or a 1 or 2 or whatever consider that the source is caught up in irrelevancy as is coaching assistants.
Completely irrelevant. It’s all about the roster and getting some dogs on defense. Take a look at the two Western Conference finalists and the players they have that play defense. Minnesota – Ant, Gobert, McDaniels, Alexander Walker even Conley a little. These guys can defend
OKC – Dort a terrific defender, Caruso we saw what he did against Denver, J Williams, Hartenstein, and others who are at least average like SGA.
Build a roster with those components. We have Murray and Sabonis and a couple some shooters. Need the guys who can defend multiple type players.
RIP Norm
My favorite:
“Whatcha up to Norm?”
“My ideal weight if I were eleven feet tall.”
Grew up with “Norm!”…when he would walk through the door, I always smiled. Thanks to that show, I really appreciated the idea that it was good to be somewhere where everyone knew your name.
One of my favorites:
“Can I draw you a beer, Norm?”
“No, I know what they look like. Just pour me one.”
“What’s shakin’ Norm?”
“Two cheeks and a couple of chins.”
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