The days of the NBA not having advertisements on jerseys are over. Thanks in part to the NBA’s new program, the Kings have become the second team (the 76ers were first) to sign a jersey sponsorship deal. Sacramento has partnered with Blue Diamond for three years and Blue Diamond’s logo will appear on all player jerseys for the upcoming season. It should be noted that this will only be the case for player-worn jerseys and jerseys for fans will still come advertisement free (for now). According to Forbes, this new sponsorship is worth $5 million a year.
Here’s what the Kings have to say about their new sponsorship:
Personally, I’m not a fan but I’ve never been a big fan of advertisements on jerseys in general. I understand that it’s basically free money for the team, but I hate seeing the NBA head down the road that professional soccer took a long time ago in turning the player’s jersey into one big advertisement. If they can keep the ads small and relatively unintrusive like they are now, that’d be one thing, but I feel like this is merely the first step on the way to turning player jerseys into NASCAR cars. It might not be soon, but it seems inevitable at this point.
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