While we got a little bit of a sneak peek thanks to some European trademark filings over the weekend, the Kings today officially revealed their new look to season ticket holders in front of the Golden 1 Center. The rebrand features an old school logo turned new, as well as several alternate logos. This will be the look of the Kings as they head into their new home in Downtown, and yes, there's still plenty of purple featured.

Here are the new logos, now in color:

Here's the full press release on the new logos:

I can't wait to see the full look, including the new jerseys, but it looks like we still have a while yet to see those. The Kings haven't had a full rebrand in a long time, but I'm digging these new logos.

UPDATE:

Speaking of new jerseys, the new Kings logo site features a little tease of the new jerseys to come: